Privacy Policy

Grounded Company Last updated: March 11 2026

1. Controller

Grounded Company Oy
Koskelantie 25 F 51
Website: groundedcompany.fi
Contact: susanna@groundedcompany.fi

2. What Personal Data We Collect

We collect and process the following personal data:

Contact form submissions When you use our contact form, we collect your name, email address, and the content of your message.

Newsletter subscriptions If you subscribe to our newsletter, we collect your email address and, where provided, your name.

Analytics data We use Google Analytics to collect anonymised data about how visitors use our website. This includes pages visited, time spent on the site, approximate geographic location, device type, and referral source.

Cookies and tracking technologies Our website uses cookies and similar tracking technologies. For details, please see Section 6 below.

3. Legal Basis for Processing

We process your personal data on the following legal bases under the General Data Protection Regulation (GDPR):

  • Legitimate interest — analytics and website improvement (Art. 6(1)(f) GDPR)

  • Consent — cookies and newsletter subscriptions (Art. 6(1)(a) GDPR)

  • Pre-contractual measures — contact form submissions where you are enquiring about our services (Art. 6(1)(b) GDPR)

4. How We Use Your Data

We use your personal data to:

  • Respond to your enquiries and messages

  • Send newsletters and updates you have subscribed to

  • Analyse website traffic and improve our website

  • Comply with legal obligations

We do not sell, rent, or share your personal data with third parties for their own marketing purposes.

5. Data Processors and Third Parties

We use the following third-party services that may process personal data on our behalf:

ServicePurposePrivacy PolicyGoogle AnalyticsWebsite analytics policies.google.com/privacy

Web host / CMS, e.g. Squarespace Website hosting

All processors are contractually bound to process data only on our instructions and in accordance with GDPR.

6. Cookies

Our website uses the following types of cookies:

Strictly necessary cookies — required for the website to function. These cannot be disabled.

Analytics cookies — used to understand how visitors interact with the website (e.g. Google Analytics). These are only set with your consent.

You can manage your cookie preferences via the cookie banner on your first visit, or by adjusting your browser settings at any time.

7. Data Retention

  • Contact form data — retained for as long as necessary to respond to your enquiry, and up to 24 months thereafter.

  • Newsletter data — retained until you unsubscribe or request deletion.

  • Analytics data — retained in accordance with Google Analytics default settings (up to 14 months).

8. Your Rights

Under GDPR, you have the following rights regarding your personal data:

  • Right of access — request a copy of the data we hold about you

  • Right to rectification — request correction of inaccurate data

  • Right to erasure — request deletion of your data ("right to be forgotten")

  • Right to restrict processing — request that we limit how we use your data

  • Right to data portability — receive your data in a structured, machine-readable format

  • Right to object — object to processing based on legitimate interests

  • Right to withdraw consent — where processing is based on consent, you may withdraw it at any time

To exercise any of these rights, please contact us at: susanna@groundedcompany.fi

You also have the right to lodge a complaint with the Finnish data protection authority: Tietosuojavaltuutetun toimisto — tietosuoja.fi

9. Data Security

We take appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, or disclosure. Our website uses HTTPS encryption for all data transmission.

10. Changes to This Policy

We may update this Privacy Policy from time to time. The date at the top of this page reflects the most recent revision. We encourage you to review this policy periodically.