Susanna Laanikari, founder of Grounded Company

Enabling growth through clarity and connection

I founded Grounded Company to help founder-led companies address the areas where growth often stalls and inefficiencies take root: lack of shared direction, unclear systems and structures, missing trust, conflicts, and founder-dependency.

Background

I bring over 20 years of consulting, leadership and organisational development experience across local and global organisations, from startups to large corporates. My core expertise lies in project and people leadership, with a strong emphasis on participatory methods. I see the big picture, simplify what feels complicated, and turn complexity into achievable steps — through people, systems, and structures.

Approach

My approach to operational leadership is human-centric, open-minded and systemic. I work embedded with your team, not above it.

  • I’m loyal to your company’s success.

  • I build capability, not dependency.

  • I challenge with empathy.

Ways of collaborating with me

  • Strategic sparring & support and challenging for specific moments and needs.

  • Fractional COO/CPO to bring embedded senior leadership to the organisation.

  • Fractional Chief of Staff to turn the C-level team into a single unit

I’m open to finding a way of collaboration that supports your organisational goals and fits your budget, so don’t hesitate to reach out.

My values drive the way I work

Honesty

Being authentic and honest to oneself and others is the only way to build trust, psychologically safe environments, and a sense of belonging.

Connection

We exist in relation to others. I believe in caring and being compassionate. I choose to believe that people have good intentions, and I try to listen and ask questions to understand.

Collaboration

I believe in the power of bringing people together. Creating shared understanding, diverse thinking and challenging each other fuels success.

Susanna possesses a unique ability to drive change through people. She fosters collaboration, builds strong relationships, and inspires individuals to embrace change.

— Maiju Suo, Capgemini

Get in touch

If you want to hear more, please reach out to me.

Book a 30-minute intro call

You can also send a message or call me:
susanna@groundedcompany.fi
+358 50 4386 489

Koskelantie 25 F 51
00610 Helsinki
Finland