Compensate: Enabling growth via human-centric and systemic leadership

The challenge

Compensate – a Finnish purpose-driven startup that provided carbon footprint calculation and verified carbon removal services to support effective climate action – wanted to stabilise the company culture and operations, and prepare for the upcoming era after seeking the next round of funding.

The solution

  • Facilitating strategy process and planning strategic initiatives.

  • Ensuring strategic direction clarity and communication.

  • Improving core business processes, building cross-team collaboration.

  • Fostering a transparent company culture to ensure innovation and commitment.

  • Driving customer-centricity and facilitating the customer insights process together with the Product team lead.

  • Responsible for the goal-setting (OKR) and professional development processes.

My role

Chief Operating Officer

Length of the assignment

2 years and 3 months


Antero Vartia - Founder of Compensate

Antero Vartia,
Founder of Compensate

“Susanna has a rare ability to see both the big picture and the essential details at the same time. She has been an invaluable asset in clarifying strategy, defining roles, and turning decisions into action.

Her impact has been especially evident during challenging times: Susanna has an exceptional ability to empower both leadership and the wider team, while ensuring that necessary changes are carried through with purpose and respect for people.

Susanna has helped clarify my thinking and focus on my own strengths. She brought tremendous wellbeing – both to me personally and to the team – simply by being herself."

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